Halsey has claimed that their label is blocking the release of their new song in order to test its TikTok virality.
In a TikTok video, Halsey alleged that label was blocking the release of the single for marketing reasons.
“Basically I have a song that I love that I wanna release ASAP,” the singer wrote over a video of themselves listening to the track. “But my record label won’t let me.”
The unreleased track can be heard playing in the background as Halsey continues, “I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release [the song] unless they can fake a viral moment on TikTok.”
“Everything is marketing,” concluded Halsey’s Tiktok, “and they are doing this to every artist these days. I just want to release music, man and I deserve better tbh. I’m tired.”
The singer is currently signed to Capitol Records under Universal Music Group.
“Our belief in Halsey as a singular and important artist is total and unwavering. We can’t wait for the world to hear their brilliant new music,” a Capitol Music Group spokesperson told Rolling Stone in a statement.
(Photo: Lucas Garrido)
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